With a keen sense of smell and a love of beautiful scents, Jo had always been interested in the process of what makes a fragrance one that consumers want to buy.
She would often visit stores with her Mum, meticulously sniffing each fragrance, identifying the subtle notes and naming each one.
The Joyem journey started where chaos began…
In 2020, with the negative impact of Covid unfolding, it was where she found herself following a journey that would unfold in a positive way.
Time was of the essence to begin creating her vision, and in a world where time seemed to had stopped – she sure had plenty of it.
A dream of a sustainable, thoughtful way of gifting became something she was creating into reality.
Jo, the mastermind behind Joyem had found her soul purpose. With a heart full of hope and positivity, believing in fate and the possibilities that were open to her- she listened to the call of the universe and knew that Joyem was going build into something beautiful.
Joyem @ Home. Where you can have quality gifts, the level of customer service you deserve and an experience that has a deeper meaning.
